Build a strong marketing backbone and say goodbye to unexplainable bad results.
How to Finally Start Doing Income-Producing
Marketing Instead of Gambling?
(And Not Lose an Entire Company!)
Marketers, freelancers and marketing agencies!
This is how to start doing marketing that generates money sustainably!
This is how to start doing marketing that generates money sustainably!
Spoiler: This is not a marketing course.
This improves your marketing immediately.
Get on the systematic, safe, and sustainable road of your marketing journey.
It will be a road without…
So… Let’s solve this icky situation… Have a “STRONG BACKBONE” and watch these problems disappear!
And never encounter bad results “unreasonably” ever again! And much more.
Today I will show you what the backbone is and how to make it strong and durable.
Quick Testimony:
These are areas of my marketing agency where most of the problems and annoying struggles disappeared after strengthening the backbone with the things I’m going to tell you:
Does it sound too good?
Don’t just take my word for it, feel free to critically and carefully read this page and form your own opinion.
Every benefit I mentioned, I will explain using common and well-known principles you’ve probably been hearing since day one.
Give me a moment of your time, and I’m going to logically convince you that this is a game changer for every marketer, freelancer, or marketing agency.
And if you do, you will have the foundation of a successful career today.
Here are some answers you were waiting for a long time but couldn’t find!
It will be a road without…
- WASTING MONEY on bad ads and instead investing it in those that generate profit.
- WASTING YEARS FILLED WITH FAILURES and the frustration of “why don’t I make money even though I’ve studied marketing for years.”
- THE FRUSTRATION OF “why don’t I make money even though I follow the exact steps of performance marketing…”
- THE FRUSTRATION OF “why doesn’t anyone buy when everything is as it should be. I don’t know what’s wrong!”
So… Let’s solve this icky situation… Have a “STRONG BACKBONE” and watch these problems disappear!
And never encounter bad results “unreasonably” ever again! And much more.
Today I will show you what the backbone is and how to make it strong and durable.
Quick Testimony:
These are areas of my marketing agency where most of the problems and annoying struggles disappeared after strengthening the backbone with the things I’m going to tell you:
- Getting new clients.
- Delivering results to a client.
- Processes and workflow of a marketing agency. (Fewer misunderstandings, less delay, less of your time needed, a single source of truth & systematic approach…)
- Finding copywriters who deliver results. (No big deal anymore)
Does it sound too good?
Don’t just take my word for it, feel free to critically and carefully read this page and form your own opinion.
Every benefit I mentioned, I will explain using common and well-known principles you’ve probably been hearing since day one.
Give me a moment of your time, and I’m going to logically convince you that this is a game changer for every marketer, freelancer, or marketing agency.
And if you do, you will have the foundation of a successful career today.
Here are some answers you were waiting for a long time but couldn’t find!
How To Deal with a Marketing Problem
That “Can’t Be” Solved?
The majority of marketing agencies and marketers face problems that they can’t solve because they think it’s mostly about copywriting, but it’s not.
It is mostly about the value (positive change) they bring.
Does the following situation seem familiar?
Spending hours on ads. Putting a piece of your heart into it.
But the next day you get shattered by the results.
So you put your marketing gloves on and try to make adjustments. But it makes no difference, and this time you feel really hopeless.
The client is getting mad, and your fridge is getting empty.
No worries! This is how to do it right.
If you have bad results even when your copy is really great,
perhaps you’re not offering any solution to customers’ problems (any VALUE), and your product seems useless.
Deal with unexplainable bad results with no mercy:
Perfectly understand the customer and bring him actual solutions to his actual problems.
People don’t get how important it is:
Sales is just an exchange of value and money. Learn how to find value and hack the Western economy!
And I’m dead serious about it!
It is mostly about the value (positive change) they bring.
Does the following situation seem familiar?
Spending hours on ads. Putting a piece of your heart into it.
But the next day you get shattered by the results.
So you put your marketing gloves on and try to make adjustments. But it makes no difference, and this time you feel really hopeless.
The client is getting mad, and your fridge is getting empty.
No worries! This is how to do it right.
If you have bad results even when your copy is really great,
perhaps you’re not offering any solution to customers’ problems (any VALUE), and your product seems useless.
Deal with unexplainable bad results with no mercy:
Perfectly understand the customer and bring him actual solutions to his actual problems.
People don’t get how important it is:
Sales is just an exchange of value and money. Learn how to find value and hack the Western economy!
And I’m dead serious about it!
Think about it:
The Western economy is nothing more than the flow of value and money.
It is based on active consumers and active producers.
And if you learn how to find value and offer it, you have hacked the Western economy because there are 8 billion consumers waiting for what they need!
How exactly can you find it?
The better you understand the customer => The more nagging problems you know and can solve => The bigger value you can bring and offer => The more money you can get.
Easy, isn’t it? 🙂
The Western economy is nothing more than the flow of value and money.
It is based on active consumers and active producers.
And if you learn how to find value and offer it, you have hacked the Western economy because there are 8 billion consumers waiting for what they need!
How exactly can you find it?
The better you understand the customer => The more nagging problems you know and can solve => The bigger value you can bring and offer => The more money you can get.
Easy, isn’t it? 🙂
Marketing without understanding customers is gambling!
So what are you waiting for?
Dive into the customer’s head for a few days to achieve perfect results.
And I know that no one wants to hear the following, and it was hard even for me to accept…
But I dare to say:
If you don’t understand your customer deeply, you might just have nothing to offer. And that’s not something they would “rush to pay for”.
It’s impossible to have great results that way.
Einstein described madness as: Repeating the same actions and expecting different results.
So why do people have nothing to offer and keep expecting others to give them money?
Conclusion: The majority of marketers and copywriters search for value automatically during their tasks, like thinking about headlines.
But in reality, they just flex some presumed, unbacked value with perfectly polished, shiny headlines. And it’s not enough!
The best marketers and copywriters, like Dan S. Kennedy or Sabri Subi
do that task individually.
They spend days or weeks understanding the customer.
Because they know that:
Dive into the customer’s head for a few days to achieve perfect results.
And I know that no one wants to hear the following, and it was hard even for me to accept…
But I dare to say:
If you don’t understand your customer deeply, you might just have nothing to offer. And that’s not something they would “rush to pay for”.
It’s impossible to have great results that way.
Einstein described madness as: Repeating the same actions and expecting different results.
So why do people have nothing to offer and keep expecting others to give them money?
Conclusion: The majority of marketers and copywriters search for value automatically during their tasks, like thinking about headlines.
But in reality, they just flex some presumed, unbacked value with perfectly polished, shiny headlines. And it’s not enough!
The best marketers and copywriters, like Dan S. Kennedy or Sabri Subi
do that task individually.
They spend days or weeks understanding the customer.
Because they know that:
Mastering the ability to find value is the only possible way to
absolutely crush sales.
And that’s what you want to be focusing on as well!
Here Are Sections Dedicated To Only That:
Dedicated directly to you, to give you deep information about crushing sales that are widely misunderstood.
How Can You Brutally Crush Sales and Never Stress
About Delivering Results or Getting New Clients!
How Can You Brutally Crush Sales and Never Stress
About Delivering Results or Getting New Clients!
This is the part that can ruin your deals and reputation:
In the first year of my marketing journey, I absolutely struggled with delivering results.
And some of my deals ended up terribly. But yours don’t have to if you learn from my mistakes.
I was doing everything I could. I was applying all the marketing principles correctly.
But somehow, the results were still bad! I was frustrated by this unexpected behavior,
which I didn’t know the cause of, nor how to fix it. An impatient client was getting mad.
And with time ticking, I was facing more and more criticism that was hard to handle.
So, I was embarrassingly making up excuses and stories about why the results were bad.
But in reality, I didn’t know the cause or how to fix it.
I was lost. I didn’t have any solution, and even worse, any explanation.
It got to the point where, when I looked into my client’s eyes, I heard his thoughts:
“Why did I hire this person?! I’m gonna start looking for somebody else.” (And he did.)
I had many self-doubts, like “I’m not good enough. Did I choose the right thing to do?”
Am I going to be a failure and have to explain it to my girlfriend, family and friends?
This is pretty hard and personal for me to share…
But I know that some people who are reading this are in the same scenario.
And if you’re one of them, please listen to me. I have an important message that I want to tell you:
In the first year of my marketing journey, I absolutely struggled with delivering results.
And some of my deals ended up terribly. But yours don’t have to if you learn from my mistakes.
I was doing everything I could. I was applying all the marketing principles correctly.
But somehow, the results were still bad! I was frustrated by this unexpected behavior,
which I didn’t know the cause of, nor how to fix it. An impatient client was getting mad.
And with time ticking, I was facing more and more criticism that was hard to handle.
So, I was embarrassingly making up excuses and stories about why the results were bad.
But in reality, I didn’t know the cause or how to fix it.
I was lost. I didn’t have any solution, and even worse, any explanation.
It got to the point where, when I looked into my client’s eyes, I heard his thoughts:
“Why did I hire this person?! I’m gonna start looking for somebody else.” (And he did.)
I had many self-doubts, like “I’m not good enough. Did I choose the right thing to do?”
Am I going to be a failure and have to explain it to my girlfriend, family and friends?
This is pretty hard and personal for me to share…
But I know that some people who are reading this are in the same scenario.
And if you’re one of them, please listen to me. I have an important message that I want to tell you:
I did it, you can do it too, and I’m going to tell you how!
“Don’t sell ice to an Eskimo!”
In other words: understand your customer and his needs!
Otherwise, you can’t crush your sales if you fail at its core.
Quick recap:
Sales are just an exchange of value for money.
Imagine being able to find value in any product you choose.
You would have an unlimited source of things that people are willing to give you money for.
Imagine being able to look at any product and see solutions
that you will cure other people’s lives with, and they will give you a big smile and a stack of cash in return.
And that’s my goal to teach you today!
But first, to be able to find value, you need to understand what it really is… (So you can hack the Western economy!)
It is what problems, struggles it solves. What pain it heals. How it saves time, effort, and money. What needs, urges and desires it fulfills…
In other words: understand your customer and his needs!
Otherwise, you can’t crush your sales if you fail at its core.
Quick recap:
Sales are just an exchange of value for money.
Imagine being able to find value in any product you choose.
You would have an unlimited source of things that people are willing to give you money for.
Imagine being able to look at any product and see solutions
that you will cure other people’s lives with, and they will give you a big smile and a stack of cash in return.
And that’s my goal to teach you today!
But first, to be able to find value, you need to understand what it really is… (So you can hack the Western economy!)
It is what problems, struggles it solves. What pain it heals. How it saves time, effort, and money. What needs, urges and desires it fulfills…
Value is the positive impact that a service or product has
on customers’ lives.
Warning! Every product is absolutely useless until YOU find what to use it for by listening to customers’ problems at the very beginning.
And no one will do that for you!
No employees, no copywriters, no business partner, and most importantly, NO CUSTOMER!
There are billions of products, and no customer will look at each of them and spend hours thinking about how he could use it in his favor!
Most people don’t even try to solve their personal problems.
People are not problem-solvers because school didn’t teach them!
Therefore, you’re not selling products but solutions.
And that’s why you always hear these basics…
When you sell just a product nobody wants it. You need to: Find the usage, find the value, and offer them a solution to their problems.
And no one will do that for you!
No employees, no copywriters, no business partner, and most importantly, NO CUSTOMER!
There are billions of products, and no customer will look at each of them and spend hours thinking about how he could use it in his favor!
Most people don’t even try to solve their personal problems.
People are not problem-solvers because school didn’t teach them!
Therefore, you’re not selling products but solutions.
And that’s why you always hear these basics…
When you sell just a product nobody wants it. You need to: Find the usage, find the value, and offer them a solution to their problems.
And watch how greedy they get! 😉
But if you haven’t found the value of the product, then no one has, and it’s completely useless.
Do you want to deliver results sustainably and make money using marketing?
You can’t have that unless you know your customer perfectly.
Because this is where you decide whether you’re going to waste every penny or not!
This is where you decide whether all the effort will translate into jaw-dropping ROI.
Do you want to deliver results sustainably and make money using marketing?
You can’t have that unless you know your customer perfectly.
Because this is where you decide whether you’re going to waste every penny or not!
This is where you decide whether all the effort will translate into jaw-dropping ROI.
So, How to Find Value Like a Pro?
That's How You Change Water into Wine and Sell Any Product You Choose!
So, How to Find Value Like a Pro?
That's How You Change Water into Wine and Sell Any Product You Choose!
Yes, this is the absolute core of selling. This is the most important part of this entire website.
When the value of a product depends on customers’ problems, struggles, needs, urges, desires, motivations, fears…
You need to brutally understand his life. You need to live in his head for a few days.
Otherwise, you have nothing to offer!
You need to understand customers’ positive and negative motivations, goals, and visions.
You need to understand his doubts and emotional complexes that prevent from buying.
You have to find the most nagging issues and problems of the customer.
Identify why that person feels the way he feels. And you need to find out how your product can fix the cause.
That’s how you find value.
Key is:
Mastered problem-solving combined with supernatural human psychology.
And when you can deeply understand people, you’re an expert.
When the value of a product depends on customers’ problems, struggles, needs, urges, desires, motivations, fears…
You need to brutally understand his life. You need to live in his head for a few days.
Otherwise, you have nothing to offer!
You need to understand customers’ positive and negative motivations, goals, and visions.
You need to understand his doubts and emotional complexes that prevent from buying.
You have to find the most nagging issues and problems of the customer.
Identify why that person feels the way he feels. And you need to find out how your product can fix the cause.
That’s how you find value.
Key is:
Mastered problem-solving combined with supernatural human psychology.
And when you can deeply understand people, you’re an expert.
The more you understand the customer’s life, the more nagging problems you can find and solve, the more value you can offer, the more money a customer will pay you.
You see? Making money is about understanding the customer.
And if you find enough nagging issues that enough people face, you have a solid foundation for a million-dollar business.
And all that remains is to offer it the right way!
So, that’s what marketing truly is:
And if you find enough nagging issues that enough people face, you have a solid foundation for a million-dollar business.
And all that remains is to offer it the right way!
So, that’s what marketing truly is:
Finding and offering the value of a product to the right customer.
It is about constantly testing and improving this image of an ideal customer. What problems does he truly face?
And when you master this after a year or two, you are able to make an ad in 4 hours that makes thousands of dollars each day!
Those without a perfect picture of the ideal customer, aren’t copywriters but copywasters!
Without intentionally searching for value, you aren’t doing marketing, but gambling!
And when you master this after a year or two, you are able to make an ad in 4 hours that makes thousands of dollars each day!
Those without a perfect picture of the ideal customer, aren’t copywriters but copywasters!
Without intentionally searching for value, you aren’t doing marketing, but gambling!
How a Lack of Understanding
the Psychology of an Ideal Customer Can Ruin Your Sales.
How a Lack of Understanding
the Psychology of an Ideal Customer Can Ruin Your Sales.
Example of a problem with unexpected bad results:
Let’s say that you’re a fitness coach. You know a bit of marketing and decide to run some ads.
Which people would you target?
A person who is moderately skilled at marketing would try to target people who have the most nagging issues that you can solve and the biggest negative and positive motivations.
People to whom a fitness coach can bring the most value (the biggest positive impact).
A good marketer would say, “Target obese people.”
They:
So now we think we have significant value to bring, which is really good, and we’ve completed the majority of our work.
We’ve written the perfect ads by applying publicly available principles.
And boom. Bad results. Why is that? After reviewing the copies, you couldn’t find a mistake.
Here’s what a perfect marketer would do:
He would get into an obese person’s head for a few days, study his life, his emotional complexes and doubts, and realize that:
The majority of obese people struggle with food addiction and lack self-control and discipline.
They have problems setting goals and, most importantly, struggle with choosing a “hard” healthy lifestyle over delicious food.
So, in other words, they don’t want to exercise.
Let’s say that you’re a fitness coach. You know a bit of marketing and decide to run some ads.
Which people would you target?
A person who is moderately skilled at marketing would try to target people who have the most nagging issues that you can solve and the biggest negative and positive motivations.
People to whom a fitness coach can bring the most value (the biggest positive impact).
A good marketer would say, “Target obese people.”
They:
- Might have serious health problems or be on the way to getting them.
- Might have tons of insecurities about their body and even hate themselves.
- Might have no attention from the opposite sex and therefore be lonely.
- Might suffer from bad moods because the food they eat has a serious impact on our mental health.
- Probably don’t know much about exercising, so you don’t need to be an absolute expert.
- They need to learn a lot, so they will need a lot of your sessions.
- By eating less food, they will have money for a fitness coach, making it affordable for everyone.
So now we think we have significant value to bring, which is really good, and we’ve completed the majority of our work.
We’ve written the perfect ads by applying publicly available principles.
And boom. Bad results. Why is that? After reviewing the copies, you couldn’t find a mistake.
Here’s what a perfect marketer would do:
He would get into an obese person’s head for a few days, study his life, his emotional complexes and doubts, and realize that:
The majority of obese people struggle with food addiction and lack self-control and discipline.
They have problems setting goals and, most importantly, struggle with choosing a “hard” healthy lifestyle over delicious food.
So, in other words, they don’t want to exercise.
This is how a lack of understanding customer psychology
can ruin your sales.
This is how important it is to get into a customer’s head.
This is how important it is to know
a customer’s situation and emotions…
You can be an absolutely perfect copywriter, but if you take the first step in the wrong direction (choose the wrong value), you are destined to fail.
In fact, the presentation part is just a cherry on top that you don’t necessarily need to master to be successful.
So being a totally average copywriter while achieving great results?
Absolutely possible. You just need to master finding the value.
In fact, the presentation part is just a cherry on top that you don’t necessarily need to master to be successful.
So being a totally average copywriter while achieving great results?
Absolutely possible. You just need to master finding the value.
The following text describes why understanding customers
is the backbone of your marketing business and how it can improve every area of your job.
is the backbone of your marketing business and how it can improve every area of your job.
What’s waiting for you?
How to integrate what you just learned into marketing processes, so you can master your craft and build a name in the industry.
How to use understanding of a customer to dodge effort and failures, so you won’t have gray hair at the age of forty.
And how this knowledge can be used to solve the world’s marketing mysteries:
How to integrate what you just learned into marketing processes, so you can master your craft and build a name in the industry.
How to use understanding of a customer to dodge effort and failures, so you won’t have gray hair at the age of forty.
And how this knowledge can be used to solve the world’s marketing mysteries:
How to get a large client without testimonials.
How to make sure that the average copywriter will deliver results sustainably.
How to scale marketing services when only 0.1% of people can actually sell. And those are either working on their own projects or for million-dollar companies.
Getting New Clients Without Testimonials:
How to Catch a Whale with a Fishing Rod!
Here are the struggles I faced at the beginning of building a marketing agency:
I had no brand, no testimonials, and, even worse, no experience! And I truly wanted to start making money using marketing. Otherwise, I would’ve had to go back to a nine-to-five job.
Did I know how to contact potential clients? Yeah, somehow… I was a marketer!
But my real nightmare was THE FIRST MEETING! THE PRICE DISCUSSION!
Saying the price aloud felt like punching a client in the face!
His smile disappeared, and so did my only opportunity to make money.
Therefore, I had to work for a few years for less than I deserved, for people who shouldn’t be doing business in the first place!
How do you think I solved this situation? Small spoiler: there’s no magic spell…
Catching a whale with a fishing rod is always hard work! But there is always the most effective and possible way!
Let’s break the solution down:
I had no brand, no testimonials, and, even worse, no experience! And I truly wanted to start making money using marketing. Otherwise, I would’ve had to go back to a nine-to-five job.
Did I know how to contact potential clients? Yeah, somehow… I was a marketer!
But my real nightmare was THE FIRST MEETING! THE PRICE DISCUSSION!
Saying the price aloud felt like punching a client in the face!
His smile disappeared, and so did my only opportunity to make money.
Therefore, I had to work for a few years for less than I deserved, for people who shouldn’t be doing business in the first place!
How do you think I solved this situation? Small spoiler: there’s no magic spell…
Catching a whale with a fishing rod is always hard work! But there is always the most effective and possible way!
Let’s break the solution down:
Phase 1: Prove that you are an expert without any testimonials!
If he doesn’t have a reason to believe in you, you need to make him believe in the things you say.
Listen to his problems, come up with a solution for free. And shock the client with a thrilling strategy!
Listen to his problems, come up with a solution for free. And shock the client with a thrilling strategy!
And he has to be obsessed with it!
Explain to him how marketing works and show him the path to follow!
Literally tell him concepts that you just learned and build a strategy off of them.
Give him a brilliant solution and hope, so you see a spark in his eyes.
Make it so clear that the spark reflects the perfect future he imagines and believes in.
He must fall in love with the strategy you told him because he completely understands it.
He needs to think that you are a person that God sent to save his business!
He will think you are a genius and be shocked by your attitude, knowledge, and skills.
Nobody has ever been so useful to him, and he’ll desperately want you by his side.
With this approach, you don’t need any testimonials to prove you’re an expert.
And it does something that is even more important.
Which is…
Literally tell him concepts that you just learned and build a strategy off of them.
Give him a brilliant solution and hope, so you see a spark in his eyes.
Make it so clear that the spark reflects the perfect future he imagines and believes in.
He must fall in love with the strategy you told him because he completely understands it.
He needs to think that you are a person that God sent to save his business!
He will think you are a genius and be shocked by your attitude, knowledge, and skills.
Nobody has ever been so useful to him, and he’ll desperately want you by his side.
With this approach, you don’t need any testimonials to prove you’re an expert.
And it does something that is even more important.
Which is…
Phase 2: Make setting a high price smooth and successful, without feeling rude or inappropriate.
Remember:
If a client doesn’t know what he pays for, he won’t be willing to pay!
Does he pay for saving, growing his business, and making money?
Yes, he does. So summarize the benefits of your service before telling the price.
But that’s not enough!
If a client doesn’t know the cost of your service, he’ll think it’s overpriced.
And that’s what the explanation of your genius strategy solves.
It destroys the following ridiculous assumption of a client:
“You’re going to look at my product, write me ads, and it will have my dream ROI.”
If a client doesn’t know what he pays for, he won’t be willing to pay!
Does he pay for saving, growing his business, and making money?
Yes, he does. So summarize the benefits of your service before telling the price.
But that’s not enough!
If a client doesn’t know the cost of your service, he’ll think it’s overpriced.
And that’s what the explanation of your genius strategy solves.
It destroys the following ridiculous assumption of a client:
“You’re going to look at my product, write me ads, and it will have my dream ROI.”
This is not marketing, ladies and gentlemen. This is copywriting, which can be successful only after months of testing and understanding the customer.
And if someone confronts you directly with this assumption, just reply:
Oh, I’m sorry, sir, we don’t do fairy-tale marketing. We do only the kind of marketing that generates money. Here’s how it works and what we do for our clients:
And the genius strategy describes exactly that.
When the client understands it, he knows:
And you will achieve all of this by explaining the concepts I mentioned + your knowledge.
Everything combined lets you say the price proudly without feeling rude or inappropriate, with the highest chances of the client saying yes.
Apply what you just learned and watch how it relieves stress and fear of saying the price.
And it makes you look confident and professional with the approach of an expert.
That was a description of a process that got me out of a jam when I almost had to start working nine to five because I had no relevant testimonials and couldn’t get great deals.
And it can get you out of the same jam as well!
Now when the client knows you’re his best decision, you just need to deliver and prove that.
Read more and find out how to do that using the backbone of your marketing business.
And have:
Oh, I’m sorry, sir, we don’t do fairy-tale marketing. We do only the kind of marketing that generates money. Here’s how it works and what we do for our clients:
And the genius strategy describes exactly that.
When the client understands it, he knows:
- This is the only way to grow his company. And that’s the path he wants to go down.
- There is nobody on earth with that level of expertise who could do this cheaper than you.
- This is a game changing strategy that proves you’re an expert, and it makes him willing to pay you more.
And you will achieve all of this by explaining the concepts I mentioned + your knowledge.
Everything combined lets you say the price proudly without feeling rude or inappropriate, with the highest chances of the client saying yes.
Apply what you just learned and watch how it relieves stress and fear of saying the price.
And it makes you look confident and professional with the approach of an expert.
That was a description of a process that got me out of a jam when I almost had to start working nine to five because I had no relevant testimonials and couldn’t get great deals.
And it can get you out of the same jam as well!
Now when the client knows you’re his best decision, you just need to deliver and prove that.
Read more and find out how to do that using the backbone of your marketing business.
And have:
- Another happy client who will collaborate with you in the future.
- A new, awesome testimonial so you’re more relevant to bigger clients.
How To Deliver Results and Prove That You Were Clients Best Decision: Practical Steps
When you launch your ads and they have bad results, triple-check whether they follow copywriting principles correctly.
If they do, then you’re talking about problems that people don’t really face. Dive into the customer’s head again and try to find the real value.
Look at testimonials and read between the lines. Understand struggles, problems, and emotions.
Or literally visualize that you are the customer. How does he feel?
Pro tip: Make surveys, call the customers, ideally meet them personally, and just talk about their life and problems.
Make sure that people really face the problems that you think they do.
When you can’t get in touch with the customer, write several ads, each addressing different problems and motivations, and see which one has the best results.
That’s how you understand the customer.
Fortunately, you can figure out many things about the customer yourself.
It’s so important that it should be the very first thing you do when starting a project.
Write down every problem, every negative and positive motivation, basically everything about the ideal customer into one file. Make it as structured and organized as possible.
This is not just a brainstorming exercise to definitely find the value that you’ll sell.
If they do, then you’re talking about problems that people don’t really face. Dive into the customer’s head again and try to find the real value.
Look at testimonials and read between the lines. Understand struggles, problems, and emotions.
Or literally visualize that you are the customer. How does he feel?
Pro tip: Make surveys, call the customers, ideally meet them personally, and just talk about their life and problems.
Make sure that people really face the problems that you think they do.
When you can’t get in touch with the customer, write several ads, each addressing different problems and motivations, and see which one has the best results.
That’s how you understand the customer.
Fortunately, you can figure out many things about the customer yourself.
It’s so important that it should be the very first thing you do when starting a project.
Write down every problem, every negative and positive motivation, basically everything about the ideal customer into one file. Make it as structured and organized as possible.
This is not just a brainstorming exercise to definitely find the value that you’ll sell.
This is the backbone of your success.
You can then hand this precious file to any copywriter. He will look at it and see what problems the customer faces, what he struggles with, and what emotions he has.
It’s an absolute diamond source for copywriters. It saves tons of time and sparks thousands of new ideas.
Imagine having all the problems of the customer listed. All you or your employee need to do is put it into a short sentence that hits hard and is catchy.
You can calmly go to sleep because you know that the problems in the file are tested and that the copywriter won’t come up with some nonsense that customers don’t face.
You have a full impact on the quality of your employee’s job.
This file gives a perfect idea of the vibe in which the text should be written and the emotion it should convey.
Not only that, but you also make a copywriter’s job more effective.
You save time because he doesn’t need to think about which problems a customer faces.
Basically, he won’t need to spend days living inside the customer’s head.
But most importantly, an employee doesn’t require a second of your time because everything he needs to know is in that file.
It makes your collaboration on a project smooth, fast, cheaper, and easy, without misunderstandings.
Also, when you work on many projects, you have a file to refer to in order to understand the customer quickly again.
I think you can realize from the number of benefits I mentioned that I’m really excited about it.
And I am. Since I started using this process, there has been a dramatic change in my workflow and results. I highly recommend you do the same.
Because this is the exact implementation of the knowledge and principles I’ve mentioned previously.
I’m convinced that if you start writing your own file for each project today, the time you’ve spent reading this will be the most income-producing activity you could ever do.
Because I don’t know anything more frustrating than hiring a person who doesn’t deliver results when I need them the most.
And in the situation when a client is getting mad, I need to work and control an environment that is a chaotic mess without a system.
But that’s not everything you’ll learn today.
Here is the most important part for growing long-term marketing services.
It’s an absolute diamond source for copywriters. It saves tons of time and sparks thousands of new ideas.
Imagine having all the problems of the customer listed. All you or your employee need to do is put it into a short sentence that hits hard and is catchy.
You can calmly go to sleep because you know that the problems in the file are tested and that the copywriter won’t come up with some nonsense that customers don’t face.
You have a full impact on the quality of your employee’s job.
This file gives a perfect idea of the vibe in which the text should be written and the emotion it should convey.
Not only that, but you also make a copywriter’s job more effective.
You save time because he doesn’t need to think about which problems a customer faces.
Basically, he won’t need to spend days living inside the customer’s head.
But most importantly, an employee doesn’t require a second of your time because everything he needs to know is in that file.
It makes your collaboration on a project smooth, fast, cheaper, and easy, without misunderstandings.
Also, when you work on many projects, you have a file to refer to in order to understand the customer quickly again.
I think you can realize from the number of benefits I mentioned that I’m really excited about it.
And I am. Since I started using this process, there has been a dramatic change in my workflow and results. I highly recommend you do the same.
Because this is the exact implementation of the knowledge and principles I’ve mentioned previously.
I’m convinced that if you start writing your own file for each project today, the time you’ve spent reading this will be the most income-producing activity you could ever do.
Because I don’t know anything more frustrating than hiring a person who doesn’t deliver results when I need them the most.
And in the situation when a client is getting mad, I need to work and control an environment that is a chaotic mess without a system.
But that’s not everything you’ll learn today.
Here is the most important part for growing long-term marketing services.
How To Grow and Scale
Your Marketing Services?
This is the hardest part of marketing services where 80% of agencies fail.
Finding people who deliver results and do the job instead of you might seem impossible.
There are tons of copywriters, but few of them do performance marketing, and very few of them actually deliver results.
Why is that?
The gross salary of an average copywriter is $71,000 per year.
But that’s without the taxes that you need to pay for him!
The real cost of an average copywriter is $94,524 per year.
If a copywriter earns your company $94,524 per year, congratulations!
You still have zero profit! 🙂
So your clients should pay approximately $120,000 per year for his job, so his work pays you off!
But if you want to make your clients happy, a copywriter should generate at least $150,000 in profit.
Yes, you heard right, in profit! Not including money spent on ads or failed campaigns. Not including money used for creating clients’ products.
$150,000 in profit per year is a sustainable result that an AVERAGE copywriter has to deliver to make all sides happy.
And I had to interview 30 people to find one copywriter who understood marketing principles.
Do you now understand what the stumbling block of every marketing agency is?
Work delegation! It’s hard to scale without people!
Here is how to overcome this stumbling block.
Even though average copywriters don’t deliver results, they have the potential to do so.
Finding people who deliver results and do the job instead of you might seem impossible.
There are tons of copywriters, but few of them do performance marketing, and very few of them actually deliver results.
Why is that?
The gross salary of an average copywriter is $71,000 per year.
But that’s without the taxes that you need to pay for him!
The real cost of an average copywriter is $94,524 per year.
If a copywriter earns your company $94,524 per year, congratulations!
You still have zero profit! 🙂
So your clients should pay approximately $120,000 per year for his job, so his work pays you off!
But if you want to make your clients happy, a copywriter should generate at least $150,000 in profit.
Yes, you heard right, in profit! Not including money spent on ads or failed campaigns. Not including money used for creating clients’ products.
$150,000 in profit per year is a sustainable result that an AVERAGE copywriter has to deliver to make all sides happy.
And I had to interview 30 people to find one copywriter who understood marketing principles.
Do you now understand what the stumbling block of every marketing agency is?
Work delegation! It’s hard to scale without people!
Here is how to overcome this stumbling block.
Even though average copywriters don’t deliver results, they have the potential to do so.
Whether a copywriter delivers results or not depends on
whether you use his work effectively.
How To Delegate Work and Effectively Use An Average Copywriter To Achieve Results!
It’s very simple:
Don’t delegate work that can be done only by you!
Delegate work that can be done by anyone else!
Delegate work that can be done by anyone else!
Every copywriter can write text targeted at what the customer gets.
And that’s briefly what his true job is. Use him for that only!
His job is only to write a “nice text” and your part is to transfer that to money.
Writing text is the only job you should delegate. The rest should be done by you!
How marketing agencies waste the work of copywriters:
They say: “Write me a text.” Without specifying what to sell. And are extremely surprised that it has no results!
Remember: “We don’t sell products, we sell the value (positive impact) that a product brings.”
When you don’t explain the value to a copywriter, or even worse, haven’t found the value, you are wasting his work!
You are the one who should understand the customer, know the product, and provide this info to the copywriter, just like telling him what the product is.
A copywriter’s job is just to write text, not to analyze a customer’s life.
You can have the best bow, but if you don’t aim with it, you won’t hit the target.
And the bow is what a copywriter’s work really is. It’s up to you to use it correctly to achieve the results.
With a perfect understanding of the ideal customer, the work of your average copywriter will pay off.
This is your last chance to make a copywriter’s work worth $150,000 a year.
Otherwise, your company can’t grow and scale sustainably.
And that’s briefly what his true job is. Use him for that only!
His job is only to write a “nice text” and your part is to transfer that to money.
Writing text is the only job you should delegate. The rest should be done by you!
How marketing agencies waste the work of copywriters:
They say: “Write me a text.” Without specifying what to sell. And are extremely surprised that it has no results!
Remember: “We don’t sell products, we sell the value (positive impact) that a product brings.”
When you don’t explain the value to a copywriter, or even worse, haven’t found the value, you are wasting his work!
You are the one who should understand the customer, know the product, and provide this info to the copywriter, just like telling him what the product is.
A copywriter’s job is just to write text, not to analyze a customer’s life.
You can have the best bow, but if you don’t aim with it, you won’t hit the target.
And the bow is what a copywriter’s work really is. It’s up to you to use it correctly to achieve the results.
With a perfect understanding of the ideal customer, the work of your average copywriter will pay off.
This is your last chance to make a copywriter’s work worth $150,000 a year.
Otherwise, your company can’t grow and scale sustainably.
Do you now understand why understanding a customer is the backbone of your marketing service?
It helps with getting customers without testimonials. It’s what your genius strategy is made out of.
It helps you deliver results to a client more quickly, sustainably, and with a fluid workflow without misunderstandings.
It allows you to scale your marketing agency because you don’t need genius copywriters to deliver results while still producing high-quality work.
How To Make Big Money Using Marketing Services and Be Confident In Your Craft While Escaping Worries!
All you need is to apply all of that knowledge. That’s your strong marketing backbone!
Seems complicated?
“How to understand a customer? This information isn’t taught anywhere… I don’t even know what I need to learn about it.
Learning it can take many years, and I need to have results quickly. What is the most effective way?
All of this seems awesome, but everything is too much general advice to apply… and I’m not ready to spend time on something that I just read and have not formed a strong opinion on.”
And I completely understand, having tons of work to do that has to be done often stops people from exploring the effective ways of succeeding.
In the beginning, you are in hard times, working 10+ hours a day. You want to see your family and friends, take care of your health. It is extremely hard to cut many of these brutally essential things just to learn to understand people and invest in your future.
Most marketers and agencies don’t have this skill and see bad results instead. It is a soft skill that is hard to choose to learn!
Especially when most people don’t understand its importance…
But that absolutely doesn’t have to be your case.
Because today, you have an opportunity to be one of the very first people in the world to use a shortcut for this skill.
You might say: “A shortcut for learning a skill does not exist!”
Correct.
This is not a shortcut for learning it. This is a shortcut for applying it! So you don’t need to learn or know anything to have the best results.
You won’t need to spend hundreds of hours studying instead you can enjoy your free time with family, friends and hobbies.
Or taking care of your health so you won’t end up like a drained, unhealthy piece of existence without energy, because you didn’t have time to go for a walk, sleep, or cook healthy food.
This was a really big issue in my beginnings.
Having so much work that I couldn’t take care of my health resulted in a lack of focus and efficiency during work, feeling “unreasonably” unhappy, and being less emotionally stable.
The reason why marketers don’t master finding value is exactly this: only a small percentage of people choose all of these negatives to truly master their craft.
Why would they, when it’s easier to be an average marketer and get average money…
But you can master the craft without sacrifice, even when you are a beginner or average!
All you need is to use a cheat code that I’m going to give you.
Seems complicated?
“How to understand a customer? This information isn’t taught anywhere… I don’t even know what I need to learn about it.
Learning it can take many years, and I need to have results quickly. What is the most effective way?
All of this seems awesome, but everything is too much general advice to apply… and I’m not ready to spend time on something that I just read and have not formed a strong opinion on.”
And I completely understand, having tons of work to do that has to be done often stops people from exploring the effective ways of succeeding.
In the beginning, you are in hard times, working 10+ hours a day. You want to see your family and friends, take care of your health. It is extremely hard to cut many of these brutally essential things just to learn to understand people and invest in your future.
Most marketers and agencies don’t have this skill and see bad results instead. It is a soft skill that is hard to choose to learn!
Especially when most people don’t understand its importance…
But that absolutely doesn’t have to be your case.
Because today, you have an opportunity to be one of the very first people in the world to use a shortcut for this skill.
You might say: “A shortcut for learning a skill does not exist!”
Correct.
This is not a shortcut for learning it. This is a shortcut for applying it! So you don’t need to learn or know anything to have the best results.
You won’t need to spend hundreds of hours studying instead you can enjoy your free time with family, friends and hobbies.
Or taking care of your health so you won’t end up like a drained, unhealthy piece of existence without energy, because you didn’t have time to go for a walk, sleep, or cook healthy food.
This was a really big issue in my beginnings.
Having so much work that I couldn’t take care of my health resulted in a lack of focus and efficiency during work, feeling “unreasonably” unhappy, and being less emotionally stable.
The reason why marketers don’t master finding value is exactly this: only a small percentage of people choose all of these negatives to truly master their craft.
Why would they, when it’s easier to be an average marketer and get average money…
But you can master the craft without sacrifice, even when you are a beginner or average!
All you need is to use a cheat code that I’m going to give you.
Here are the results of my latest projects, which were achieved
using the final version of the cheat code that you’re going to get:
The cheat code is:
The Ultimate Craft Mastering ICA Template
This template of an ideal customer is more than the absolute core of every marketing,
a single source of truth, key for work delegation and managing copywriters to deliver results.
It is the way of thinking in the first place!
Here is how it works:
The knowledge of many world-renowned selling geniuses and their bestsellers, years of experience and testing, and the peak of human psychology has been extracted into this single document.
You have the opportunity to apply it today without days of reading and studying.
It is the algorithm for deeply understanding a customer’s problems, motivations, needs, and more…
It is literally a blueprint of value.
Organized into a structure where every copywriter can orient themselves and make their job as simple as putting written problems into catchy sentences.
It is not just a simple document. It is a process of thinking.
Everything you should consider is listed there so you won’t forget anything.
But most importantly, it tells you what to think about to find the greatest value!
You will find out how your product heals customer’s insecurities, how he can use your product to move him towards the life he desires.
It tells you how to think about customer’s problems and how they are tied to your product.
You will finally start doing professional marketing instead of gambling.
And because it gives you many perspectives, you will definitely get perfect new ideas.
You are going to view a basic product as a happy-life-dependent item for certain people.
a single source of truth, key for work delegation and managing copywriters to deliver results.
It is the way of thinking in the first place!
Here is how it works:
The knowledge of many world-renowned selling geniuses and their bestsellers, years of experience and testing, and the peak of human psychology has been extracted into this single document.
You have the opportunity to apply it today without days of reading and studying.
It is the algorithm for deeply understanding a customer’s problems, motivations, needs, and more…
It is literally a blueprint of value.
Organized into a structure where every copywriter can orient themselves and make their job as simple as putting written problems into catchy sentences.
It is not just a simple document. It is a process of thinking.
Everything you should consider is listed there so you won’t forget anything.
But most importantly, it tells you what to think about to find the greatest value!
You will find out how your product heals customer’s insecurities, how he can use your product to move him towards the life he desires.
It tells you how to think about customer’s problems and how they are tied to your product.
You will finally start doing professional marketing instead of gambling.
And because it gives you many perspectives, you will definitely get perfect new ideas.
You are going to view a basic product as a happy-life-dependent item for certain people.
But this template is not for everyone.
This is NOT for people who:
- Don’t want to understand the customer or have value to sell.
- Want to sell only useless products for the rest of their lives.
- Want to provide average services for small clients.
- Want to use excuses, claiming they don’t have results because of copywriters.
- Don’t want to do their craft professionally and build a name in the industry.
- Want to gamble with money.
- Want large and “free” opportunities to slip away.
- Don’t want to work smarter, but stupider.
Stop Being Lost and Do
Marketing that Makes Money!
You have the opportunity to enhance all areas of marketing services with a way of thinking
for which I paid with weeks of studying, years of failing, almost going bankrupt, and wasting
my own money, so you don’t have to.
Because everything is in this document, which works like an algorithm.
for which I paid with weeks of studying, years of failing, almost going bankrupt, and wasting
my own money, so you don’t have to.
Because everything is in this document, which works like an algorithm.
It’s an algorithm for finding value so you can sell anything.
Whether months of work and money spent on campaigns bring results depends on this document.
Whether you put all the work in the right direction or not.
And How Much Does My ICA Template Cost?
Let’s See the Potential ROI.
Learning how to understand customers (reading books, applying it…), let’s close our eyes and be really optimistic – 200 hours. These are hours you can now spend actually making money.
Worth: $10,000
You won’t waste your client’s money! He gives you money for 150 hours of work. And because you now target all the effort correctly, it won’t be wasted. But what does it mean for you? He will probably want to continue to collaborate, and you will have great testimonials and results. You will be more reliable, build a name in the industry, and bigger clients will want to make deals with you. To make it simple, let’s say that you avoid the stress and save 30 hours of your work on finding another client.
Worth: $1,500
Work delegation! You can now delegate work with one text message: “Here are 21 pages of the psychological definition of an ideal customer. Every problem, motivation, insecurity, and deepest issues for which a customer is embarrassed are listed there. Make three copies by tomorrow.” No more of your time needed. You will avoid unnecessary misunderstandings, saving approximately 10 hours.
Worth: $500
Usually, it takes a copywriter to write 10 ads and one of them is good. But because you target your work and use tested problems to write an ad, you can write a good one usually between 2 – 4 attempts. Let’s accept that you use the ICA template for the first time and you’re going to save 30 hours on the 150 hour deal.
Worth: $1,500
You can have $13,500 in potential ROI in total.
Not in 20 years, not in 10 years, and not in 5 years. But in just the first year of using it.
And I tried to make this value as realistic as possible. This is not a value that I’m trying to butter you up with.
I have mentioned only the direct worth that is measurable. The real value and benefits are priceless.
This is just a realistic estimate of the time you’re going to save in the first year.
And you will have lifetime access!
I also assume that the cost of your time is $50 per hour.
For employees, it seems like a lot, but we need to accept that we need to pay taxes, etc.
So in marketing entrepreneurship, this is really low money. Trust me.
When you do performance marketing professionally and don’t gamble with money, the sums are way more interesting.
And this document will get you there with an additional $13,500 ROI in the first year.
But the ICA template does not cost $13,500.
It doesn’t cost $1,000.
It doesn’t even cost $500. It’s way less than that.
And I’m going to be completely honest with you.
You are the first people I’m selling this template to.
I have no relevant testimonials from external people, and that’s what is most valuable to me at this point.
And you are the one who can help me!
So, let’s make a deal.
I’m going to give you my ICA template, but you have to give me your testimonial in return.
I trust you.
But here’s the thing: How do you perceive a product that is free? Is it valuable to you?
How grateful are you for a product that didn’t cost you any effort?
How much potential does it have to improve your life if you don’t take it seriously?
And that’s why I can’t give it to you for free.
You won’t achieve great results if you don’t take it seriously.
So, I’m selling this ICA template for a motivational $50.
And if you’re not satisfied with it, I will give you your money back and you can keep the template.
It’s the price of dinner at a restaurant.
This way, you don’t take any risk, but you still take it seriously and get results.
And I tried to make this value as realistic as possible. This is not a value that I’m trying to butter you up with.
I have mentioned only the direct worth that is measurable. The real value and benefits are priceless.
This is just a realistic estimate of the time you’re going to save in the first year.
And you will have lifetime access!
I also assume that the cost of your time is $50 per hour.
For employees, it seems like a lot, but we need to accept that we need to pay taxes, etc.
So in marketing entrepreneurship, this is really low money. Trust me.
When you do performance marketing professionally and don’t gamble with money, the sums are way more interesting.
And this document will get you there with an additional $13,500 ROI in the first year.
But the ICA template does not cost $13,500.
It doesn’t cost $1,000.
It doesn’t even cost $500. It’s way less than that.
And I’m going to be completely honest with you.
You are the first people I’m selling this template to.
I have no relevant testimonials from external people, and that’s what is most valuable to me at this point.
And you are the one who can help me!
So, let’s make a deal.
I’m going to give you my ICA template, but you have to give me your testimonial in return.
I trust you.
But here’s the thing: How do you perceive a product that is free? Is it valuable to you?
How grateful are you for a product that didn’t cost you any effort?
How much potential does it have to improve your life if you don’t take it seriously?
And that’s why I can’t give it to you for free.
You won’t achieve great results if you don’t take it seriously.
So, I’m selling this ICA template for a motivational $50.
And if you’re not satisfied with it, I will give you your money back and you can keep the template.
It’s the price of dinner at a restaurant.
This way, you don’t take any risk, but you still take it seriously and get results.
And That’s Not All. Here Is a Sweet Bonus!
You’re going to get a minicourse that will introduce you to the ICA template.
So you know exactly how to use the maximum potential it has and get the most out of it.
You won’t need to spend extra hours figuring out how to use it on your own.
It is designed so that you can start working on your project today and achieve the best results.
So you know exactly how to use the maximum potential it has and get the most out of it.
You won’t need to spend extra hours figuring out how to use it on your own.
It is designed so that you can start working on your project today and achieve the best results.
So That’s My Offer!
But it won’t last too long. As soon as I test this project and get relevant testimonials, I will raise the price to $300.
Even though it will still be underpriced, I think that’s the highest affordable price for everyone interested.
But you have the unique opportunity to get it for just a motivational $50.
And if you are still not convinced to buy this product, that’s completely fine with me.
There are tons of other marketers who are ready to take the first big step towards success and build a name in the industry.
Even though it will still be underpriced, I think that’s the highest affordable price for everyone interested.
But you have the unique opportunity to get it for just a motivational $50.
And if you are still not convinced to buy this product, that’s completely fine with me.
There are tons of other marketers who are ready to take the first big step towards success and build a name in the industry.